Candle Connection

Our evolving take on the benefits of blogging.

To blog or not to blog, that was the question. And the answer had nothing to with a quandary involving nobility or slings and arrows.

When blogs first began to emerge, our perception of them (without actually visiting any, of course) was that they were glorified newsletters. That was tantamount to guilt by association because, in our experience, newsletters often were mostly rah rah and self-serving propaganda. Not only did we not want to spend our time engaged in shameless self-promotion, we didn’t really think we had anything to write that wouldn’t be the equivalent of blather.

Well, time does more than heal all wounds or wound all heels, it also changes your perceptions and perspectives. These days, blogging is ubiquitous and, on the whole, a more mature and diversified enterprise. As a consequence, our initial prejudice against blogs has dissipated. Of equal importance, though, the breadth of our experience and knowledge has expanded to the extent that creating and maintaining a blog now strikes us as a natural extension of our Web presence. Such is life!

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