Candle Connection

Taking the path of least resistance pays off.

For anyone interested in our home based candle business opportunity who is unfamiliar with the term natural markets, let me briefly explain what it means and give you some insight into its importance to your success. Basically your natural market is every person, every group, every business, and every organization that you have a personal relationship with. The significance of this from a business perspective is that whenever you have a personal relationship with someone you have a potential warm introduction into that person’s sphere of influence.

Perhaps without even realizing it, everyone utilizes natural markets as situations arise. For instance, if you need help with something in your job or personal life, the first thing you do is mentally review the people in your life for likely prospects before exploring other options. And when you have some really important news that you’re dying to share, your brain automatically starts thinking about whom to call, visit, or e-mail.

With this in mind, it shouldn’t be difficult to see how tapping into your natural market is an obvious first step when you need help starting your new business or simply want to share your excitement about your new venture. I’m not suggesting that you put the hard sell on everybody you know, but I do think at the very least, in order to prime the word-of-mouth pump, you should systematically make absolutely every person you know aware of your new business.

When I first started my own home based candle business I was working at a company with about 150 employees. Since a majority of them were women, the primary consumers of candles, I decided to try a low impact marketing campaign with that pool of potential customers available to me. I brought scented candles into my office and set them on my desk with their tops removed, allowing the fragrance to permeate the room. As women came through my office, which was a fairly high traffic zone, many of them inquired about the candles and ultimately purchased some. And enough of them raved to coworkers about the candles they bought that I soon developed a steady clientele.

Clearly that was a unique situation, but there are countless other unique situations in which you can exploit a natural market without overstepping social proprieties. A perfect example of this involves my husband-wife team members Roy and Heather. They decided to take a case of scented candles with them when they went camping, and during the normal socializing that occurs among fellow campers they sold the entire case and took orders for several more. Many new distributors with a history of being active in their community find that the organizations they are involved with already often are very receptive to the idea of a candle fund-raiser because of their prior relationship with them.

The possibilities are limited only by your imagination and the scope of your social network. Utilizing your natural market comes under the category of working smarter not harder. When you have an advantage at your disposal to make your business successful, does it make sense not to use it? Not on your life! Take the path of least resistance. You’ll be glad that you did.

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A simple and functional tool.

Several years ago we began stocking a product called the Candle Quencher, a multipurpose candle accessory that is a variation on a candle snuffer but with a few additional functions. It wasn’t until relatively recently that I got around to putting a candle quencher into service in my own home. Now that I have, I am a huge fan.

Candle quenchers are about 11 inches long and look like a cross between tweezers and fireplace tongs. As you might expect with a name like that, they do a great job of extinguishing burning candle wicks. Their mode of action is similar to dousing a flame by squeezing the wick between your fingers, but without the pain.

Because the candle quencher cuts off the flow of oxygen immediately, the smoky after burn you get when blowing out a candle flame or smothering it with a snuffer is prevented. By itself, that is a perfectly good reason to use this clever tool, but it gets better. While you’re quenching the wick the squeezing also trims it.

I am pretty satisfied with those features, but the longer I’ve had my candle quencher the more uses I’ve found for it. For instance, it works really well for scraping wax off the insides of jar candles. The heft of the tool makes it easy to coax the warmed wax off while the candle is burning.

Sometimes the wick drifts off center mid-burn, and when that occurs I find it fairly simple to reposition it with the candle quencher. Occasionally I use my candle quencher to flick off the blooms that develop on some wicks.

When container candles have reached the point where they’re either too much hassle to light or unsafe to burn, I relegate them to a candle warmer until all the fragrance is gone. A candle warmer turns the wax at the bottom of a mostly used container candle to liquid in a relatively short time. When the wax liquefies like that, I grab hold of the no-longer needed wick with the candle quencher and pull that sucker right out.

Doubtless I’ll find some other uses for my trusty candle quencher as time goes on, but for now I’m quite pleased with its versatility. I highly recommend this candle accessory for anyone who burns candles regularly. It makes a great gift for candle lovers.

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Everybody loves a bargain.

Soy candles have long been one of our favorites for personal use. If you’ve never used soy candles, we highly recommend that you give them a try. They burn efficiently and virtually soot free, produce an excellent scent throw, and, as a bonus, are eco-friendly. What’s not to like!

Recently we decided to make a concerted effort to introduce more of our customers to their virtues. During an intense brainstorming session we concluded that appealing to people’s love of bargains would probably be the best way to accomplish that goal. So we created a Discount Soy Candles page that features a never-ending sale on a wide variety of soy candles.

With the exception of select products that are not practical to include, all our soy candles are now offered at steep discounts. We even added some new styles of soy candles to give bargain hunters more choices. Passing along the significant savings on the cost of shipping candles in quantities of four or more is central to this ongoing promotion. When they purchase four soy candles from us at the regular retail price, our customers will receive a fifth soy candle and its freight cost for free, a savings of 20-25% per candle.

Admit it, Bunky, this sounds too good to pass up. You owe it to yourself to at least visit Discount Soy Candles and look around. Enjoy.

Visit WicksWorks Candle Emporium or Easy Fun Home Based Candle Business

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