Women Are Naturals For Home Based Candle Business
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Profiling isn’t limited to the FBI.
Since one of my business ventures involves helping people start a home based candle business, it’s hardly surprising that I spend time thinking about the attributes needed to succeed in that endeavor. During my latest brain storming bout it finally dawned on me that being female is practically de rigueur for an aspiring candle entrepreneur. Like any generality, there are exceptions of course, but my experience has been that considerably more women than men have a natural affinity for building successful home based candle businesses.
This phenomenon likely derives, in part, from the demographics of candle consumers. Many industry-sponsored surveys have shown that as high as 95% of all candle purchases are made by women. Whereas I am a little skeptical about the complete accuracy of those stats, I don’t need to analyze my candle sales data to know that the overwhelming majority of my customers are female.
I have noticed that men almost always shop for candles by themselves, and they are usually looking for a gift for a woman in their lives when they do. In contrast, shopping for candles is often a shared experience for women. And a fun one at that! Friends, sisters, and mothers and daughters can easily while away half an hour sniffing different candle fragrances or inspecting and handling a variety of candles and accessories.
It would be naive to think that simply being a woman is enough to succeed as a home based candle business owner. Obviously a combination of characteristics is required. But having two X chromosomes in your DNA sure helps.
As a general rule it is best to choose vocations that interest you. Selling candles is no exception. If you enjoy what you’re doing your enthusiasm will be infectious and, ultimately, your business will grow.
It’s not a news flash that selling is primarily the domain of outgoing people. Being an introvert is a very big handicap when trying to build and maintain a following of loyal candle customers. Gregarious people whose lifestyle provides a natural market of friends, acquaintances and organizations inevitably fare best in both the startup and growth phases of a home based candle business.
But even the most vivacious, well-connected woman can falter in any enterprise if she doesn’t possess certain skills and traits. Perhaps the most important, as well as the most elusive, of which is business acumen: an innate ability to recognize and exploit opportunities and have a clear view of the big picture.
If you’re reading this post and thinking, “Hey, that’s me she is describing,” please, please, please contact me ASAP. I’ll make you a star, kid. Well, I’ll help you make yourself one anyway. Think about it, you could be the next “Candle Lady.”
Visit WicksWorks Candle Emporium or Easy Fun Home Based Candle Business
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