Archive for May, 2008

Wind Up or Down With Aromatherapy Candles

Tuesday, May 27th, 2008

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An unexpected introduction to the potency of essential oils.

I never gave aromatherapy much thought before we opened our first candle store. In an effort to offer the broadest selection of candles possible, we began stocking a sampling of aromatherapy candles. When the first shipment arrived, we set up a display of five aromatherapy candles with a blend titled Invigorating immediately adjacent to my computer desk. Soon afterward I started experiencing sensations of restlessness and agitation whenever I spent time working on my computer. This went on for about a week until my husband, in response to my bewildered grousing, deduced that I was overdosing on essential oil vapors from the nearby aromatherapy candles.

He removed all but two of the offending candles from the display and placed specially cut pieces of clear plastic over the portion of exposed wax on the ones remaining. The improvement was practically instantaneous. I was back to normal. No more jitters. Whew!

Although this experience made us both believers in the power of essential oils and aromatherapy, neither my husband nor I were predisposed to immerse ourselves in the world of aromatherapy. We didn’t feel compelled to study the beneficial aspects of particular essential oils or complementary blends. However, we did begin dabbling a bit with aromatherapy candles.

Like a great many consumers, our interest in aromatherapy is limited to influencing moods or alertness, so we rely on the descriptiveness of candles’ names. Our favorite is a palm wax aromatherapy candle called Relaxing (its intended effect couldn’t be any plainer), pleasingly scented with a blend of lavandin, tangerine and orange essential oils. We find burning one of these candles helps us ease into the Zen of computing, or to unwind after a long day. On really stressful occasions, of course, we pull out the big guns and augment our trusty aromatherapy candle with a glass of pinot noir.

Sometimes decompressing is not what is required (when working on tedious projects, for instance) and that is when Relaxing’s cousin Energizing comes in handy. It never fails to amaze me that simply smelling a blend of peppermint, spearmint and tea tree oils can clear your mind and keep you focused. I highly recommend this gentle method of cognitive stimulation.

I have virtually no metaphysical leanings, but chakra energy pillars are a type of aromatherapy candle that I find intriguing. They are designed for use during highly focused meditation and contain unusual essential oils such as frankincense, spruce and Morrocan rose as well as common ones like lavender, bergamot and cassia, all of which purportedly facilitate pinpointing energy in specific areas of the body and psyche. Many of our customers swear by them, often purchasing a full set of seven, one for each chakra. Based upon the number of reorders, I can only assume that most chakra energy candle purchasers find them beneficial in some way.

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Christmas Cheer For US Troops in Iraq

Wednesday, May 21st, 2008

Infantry unit gets unexpected holiday gift.

Last year a customer purchased a 6-month subscription to Candle of the Month Club. He was treating himself to an economical indulgence and one that would give him 2 candles of different scents each month. The order had a delivery address which looked a bit unusual. As always, the online USPS database was consulted in an attempt to verify the accuracy of the address. When the query returned a message indicating that the address may be undeliverable, contacting the customer was the next step. A call to his cell phone was answered on the second ring and the reception was amazingly clear. He assured me that the delivery address was correct and that he received mail there on a regular basis. The email address provided on the order seemed to indicate that he was a member of the military currently stationed in Iraq. When asked about this, he said that his tour of duty was for an entire year. This prompted me to inquire how many other individuals were in his company. I thanked him for his order and, more importantly, for his service to our country.

A few weeks later, on October 1st, a box containing 16 Hollyberry & Balsam votive candles and 4 Pumpkin Spice votives, each nestled in its own votive holder, was carefully packed and shipped. A brief note was included to our customer and instructed him to give one votive to each person in his company. Naturally, one of the votives was for him. It was our hope that lighting the votive would bring back fond memories of holidays past and bring a bit of comfort to an otherwise stressful tour of duty.

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Candle Gift Sets Are Better Than Chocolate

Sunday, May 18th, 2008

Musings on one of our best sellers.

Candle gift sets are consistently among the best sellers on wicksworks.com. They are particularly popular during the holiday season, but they are a favorite year round. Like candy and flowers, candle gift sets are something that nearly everyone appreciates getting, and it doesn’t take very much effort to find one that’s just right for the recipient.

But for me, the really cool thing about candle gift sets is that they last a lot longer than candy or flowers. Yep, candy or flowers will survive a week or so at best, but candle gift sets can stick around for many months. I like knowing that the person I give one to will enjoy her gift for a prolonged period.

This probably isn’t a mainstream behavior pattern, though. Instead of focusing on the long-lasting aspect of candle gift sets, I think most people who buy them key on a combination of features. Perhaps the most important of which is that they are already wrapped and ready to give. No muss or fuss. Way cool!

The diverse scents and candle styles to choose from also make it possible for these people to personalize their gifts to some degree. For instance, if they know the candle preferences of the person they are gifting they can be right on target with selections such as an aromatherapy pillar candle gift set or a coffee votive candle gift set. And even when they’re a little fuzzy about the gift recipient’s preferred candle styles and fragrances, they can choose something safe like a bakery combination candle gift set. How far wrong can they go with that? Not very!

I can’t say that it is a big surprise to me that there is so much demand for candle gift sets. They’re fun to give and fun to get, and that is a winning combination. Hey, I even have fun vicariously by making it all possible for so many people. Life is good.

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